Company
GreenBiz Group is a fast-growing media and events company that accelerates a just transition to a clean economy. Through events that galvanize, stories that amplify and peer networks that bond, we define markets and advance opportunities at the intersection of business, technology and sustainability. We are a passionate team of people that builds and empowers communities to confront the threats of climate change and solve the thorniest challenges of our time.
This Position
GreenBiz is looking for a full-time Senior Vice President, Digital Products to lead the vision, strategy and successful execution of our digital strategy and product portfolio while positioning us at the center of professional communities confronting the climate crisis. This is a hands-on position that will lead a digital team and work closely with internal stakeholders and external partners to create and deliver best-in-class digital products. A successful candidate has a proven track record of success in launching and managing digital media products. Further, they will possess a passion for building community, a natural sense of curiosity, comfort with ambiguity and a commitment to using data and analytics to constantly iterate and improve on product offerings and processes.
Responsibilities
- Lead the vision, development, execution and P&L management of GreenBiz Group’s digital strategy and product portfolio, including:
- Editorial website (GreenBiz.com)
- Newsletters
- Sponsored content
- Digital subscriptions
- Webcasts
- Podcasts
- Online learning and certification
- Video
- Collaborate closely with key departments and stakeholders:
- Editorial and Analysts - Work with the content team to shape strategy for best-in-class content, leveraging a variety of digital platforms
- Sales - Develop monetization and revenue models and grow revenue streams for digital products, including sponsorship, enterprise subscriptions and advertising
- Marketing - Co-create audience development strategy and KPIs to drive growth and engagement
- Manage internal digital team, external development resources and consultants
- Oversee the development of a Customer Data Platform in collaboration with the Database Director, outside consultants and internal stakeholders
- Identify new digital product opportunities, including development of business plans, go-to-market strategies and technical requirements
- Participate as key stakeholder in evolving GreenBiz Group’s online event strategy
Requirements
- 10+ years experience launching, managing and evaluating the success of digital media products
- Experience creating, scaling, and distributing content for highly targeted audiences, while using data and analytics to continuously make strategic optimizations
- Experience in building and delivering successful digital revenue models
- Deep understanding of digital media platforms and industry best-practices
- Proven track record of success in building collaborative relationships with key internal and external stakeholders to co-create content, sales and audience engagement strategies
- Exceptional communication with strong writing, speaking and interpersonal skills
- An ambitious, creative personality, with a can-do attitude
- Quick thinking, learning and problem-solving capability
- Flexibility in a constantly evolving environment
- Strong attention to detail with proven project management, time management and multitasking skills
About GreenBiz Group
GreenBiz offers a culture that is collaborative, hardworking and fun. Our office is located in the heart of downtown Oakland, California, just steps away from the 12th St. Oakland City Center BART and AC Transit lines. Currently we are all working remotely from home. Please include a cover letter and resume when applying and familiarize yourself with our website at www.greenbiz.com.
We offer a competitive employee benefits package including:
- Full medical and dental benefits
- Retirement savings options
- Generous holiday schedule
- Discretionary paid vacation time
- Paid sick time
- Two paid volunteer days per year
- Reimbursement for home office expenses
- Employee stock option plan
Vaccination Requirement
GreenBiz Group requires new hires to be fully vaccinated against COVID-19 for onsite and remote roles. GreenBiz Group provides reasonable accommodations consistent with legal requirements unless it results in undue hardship for the business. Additional information will be provided during the hiring process.
Equal Employment Opportunity
GreenBiz Group values a diverse workplace and strongly encourages women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. GreenBiz Group is an equal opportunity employer. Applicants will not be discriminated against because of race, color, sex, sexual orientation, gender identity or expression, age, religion, national origin, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.