Storyroot

Princeton, New Jersey, United States

Storyroot is a strategic impact studio that designs integrated sustainability strategies, drives purpose- aligned brands, and powers more meaningful connections with stakeholders. Founded in early 2019, we are on a mission to make purpose a force for positive change, ensuring environmental stewardship and social impact become more regular considerations in businesses’ core decision-making processes. We partner with conscious companies – especially consumer-facing brands in CPG, food, fashion, and tech – to integrate sustainability into their systems and storytelling, empowering them to affect change and grow more meaningfully. Our projects range from designing brand identities for sustainable businesses, to conducting supply chain risk analyses, to drafting and designing impact reports, all centered around having more authentic and intentional conversations with stakeholders. Learn more at: www.storyroot.com