Communications Manager, Accountability Framework initiative

Remote New York, NY

The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities. To achieve our mission, we partner with diverse allies around the world to drive positive change across global supply chains and in many of our most critically important natural landscapes.


Our alliance spans 70 countries and includes farmers and forest communities, companies, governments, civil society, and millions of individuals. Together we work to protect forests  and biodiversity, take action on climate, and promote the rights and improve the livelihoods of rural people.


As an international nonprofit organization with more than 30 years of experience in sustainability transformation, we understand that the social and economic well-being of rural communities is tightly connected to ecosystem health. This knowledge has shaped our rigorous programs to advance sustainable land-use and commodity production.


At the Rainforest Alliance we combat climate change, protect forests and biodiversity, promote human rights, and improve livelihoods. The enormity of the social and environmental challenges we are facing requires working together in a broad alliance. This is why we bring farmers, forest communities, companies, and consumers together to change the way the world produces, sources, and consumes.




To protect nature and improve lives it’s becoming increasingly urgent that we approach the way we use our land and produce food and other products in more sustainable ways. For this to succeed we need to fundamentally change the way that businesses operate and source, and the choices we all make as consumers.




Our growing global alliance aims to transform our relationship with our natural resources and each other, to create a better future for people and nature together.


The Rainforest Alliance encourages diversity and inclusion across

the global organization. With this commitment to diversity, we are proud to be

an equal opportunity employer and do not discriminate on the basis of gender,

race, color, ethnicity, religion, sexual orientation, gender identity, ages,

disability and any other protected group.





The Accountability Framework initiative (AFi) is a collaborative effort, led by a diverse group of 25+ NGOs from around the world, to bring about a “new normal” of ethical supply chains that are protective of forests, other natural ecosystems, and human rights. Rainforest Alliance leads the secretariat (“Backbone Team”) for this initiative, providing strategy development, technical support, communications, coordination, and administration to support the work of the AFi’s coalition around the world. For more information, please visit:


Position summary:


The Communications Manager will lead the AFi’s communications work to build awareness of, support for, and adoption of the Accountability Framework as the premiere global reference

for achieving ethical supply chains. This includes refining and leading the implementation of the AFi’s communication strategy, including elements on content and messaging, marketing, and social media. The Communications Manager will play a hands-on role in content development and dissemination for the AFi’s target audiences, with a focus on translating the AFi’s value propositions into effective engagement tailored to companies, industry groups, policy leaders and other target audiences.




Strategy and coordination

  • Support the ongoing refinement and implementation of the AFi communication strategy to promote widespread adoption of the Accountability Framework by target audiences in line with the AFi’s Phase 2 strategy;
  • Develop and lead implementation of a content marketing strategy to identify, prioritize, plan, and produce high-value content targeted to specific audience segments;
  • Keep current on news, issues, and opportunities relevant to AFi’s strategy and audiences, and incorporate these into communications activities and messages as appropriate;
  • Facilitate ongoing engagement with communications teams of AFi coalition members and other strategic partners to define coalition-wide communications priorities and messaging and to coordinate and cross-promote content dissemination;


Content development & dissemination

  • Provide overall coordination and execution for the AFi’s communications content development, production, and dissemination pipelines;
  • Produce editorial and creative content in relevant forms, including internal (AFi coalition) communication, website content, newsletters, press releases, presentations, micro content, blogs, bylined articles, videos, and infographics;
  • Oversee the AFi online platform (website), including new content, enhanced functionality, and language translations;
  • Oversee implementation of the AFi’s social media and dissemination strategy;
  • Oversee implementation of a data and analytics strategy to measure and optimize the effectiveness of AFi content, social media and other channels, and the online platform;
  • Identify and cultivate earned media opportunities;
  • Support the AFi team to prioritize and participate in key external events;
  • Curate, update, and ensure the effective use of the AFi’s brand framework, including messaging, style, and visual guidelines;


Team management

  • Supervise the AFi Senior Communications Associate;
  • Oversee the recruitment and management of communications contractors for the online platform, visual design and layout, editorial, and other functions, as needed;
  • Contribute to team-wide strategic planning, work planning, and internal systems;
  • Other duties, as assigned.



  • Bachelor’s degree in communications, marketing, journalism, international development, social sciences, or a related field;
  • At least 7 years of progressively responsible work experience in communications, marketing, journalism, or a related field demonstrating content strategy and content development experience; experience related to the fast-moving consumer goods (FMCG) sector, sustainability, stakeholder engagement and/or corporate responsibility is a plus;
  • Superior English language writing abilities and demonstrated ability to synthesize and communicate complex and technical topics for a variety of audiences;
  • Excellent oral communication and presentation skills;
  • Meticulous attention to detail, including proven copywriting and editing skills;
  • Excellent planning, project management and time management skills;
  • Advanced proficiency in MS Office, Adobe Creative Suite or other similar softwares; proficiency with Google Analytics is a plus;
  • Ability and enthusiasm to collaborate in a flexible manner across the AFi Backbone Team and with colleagues and stakeholders from diverse organizations and cultural backgrounds;
  • Proficiency in Bahasa Indonesia, Spanish, Portuguese, or French is a plus. 



Commensurate with experience.


Deadline: Review of applications will begin on August 11, 2022 and continue until the post is filled.



Only candidates authorized to work in London, Amsterdam,

Washington D.C., or New York preferred will be considered.


The Rainforest Alliance encourages diversity and inclusion across

the global organization. With this commitment to diversity, we are proud to be

an equal opportunity employer and do not discriminate on the basis of gender,

race, color, ethnicity, religion, sexual orientation, gender identity, ages,

disability and any other protected group.



If you have any questions about the job vacancy, please contact

the HR department:

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