Media Relations Manager Posted Nov 12
The Nature Conservancy , Arlington, VA (Flexible within the USA)

Arlington, Virginia, USA. Location is flexible within the U.S.


Founded in 1951, the Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at unprecedented scale, providing food and water sustainably and helping make cities more sustainable. One of our core values is our commitment to diversity. Therefore, we strive for a globally diverse and culturally competent workforce. Working in 79 countries, including all 50 United States, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit or follow @nature_press on Twitter.

The Nature Conservancy offers competitive compensation, 401k or savings-plan matching for eligible employees, excellent benefits, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.


The Media Relations Manager sits on the Global Media Relations team within the Global Communications team. They work collaboratively with colleagues around the globe to develop, manage and implement media relations strategies and plans that facilitate comprehension, adoption and advancement of the organization’s goals and objectives. They are a quick learner who is interested in and passionate about storytelling, is passionate about environmental issues and ways to promote them with the media, and possesses the ability to translate complex topics into compelling narratives.

The Global Communications (GC) team operates at the heart of The Nature Conservancy’s mission to conserve the lands and waters on which all life depends. For more than 60 years, the Conservancy has protected more than 119 million acres of land, thousands of miles of rivers and more than 100 marine conservation sites globally. The GC team supports and leverages this global conservation work by providing communications strategies, top-tier media relations outreach, and engaging content that targets select audiences with the power to change the future for people and nature.


The Media Relations Manager is responsible for developing and implementing public relations and media campaigns and/or plans to help promote TNC’s work among general consumer audiences. They help elevate TNC’s visibility and reputation around our global conservation priorities with top tier consumer media. They help to facilitate on-going coordination and collaboration between the Global Media and Global Communications teams, and subject matter experts, spokespersons, and globally-dispersed regional and field teams to develop stories and pitches and grow relationships with new media targets. Using a strong understanding of what “makes a good story” and a strong contact list of print, radio, broadcast, and podcast producers and reporters, they actively identify stories and pitches relevant to target audiences. They may develop key messages, organizational storylines, and talking points for key Conservancy spokespeople, as needed. They actively cultivate new media contacts. They provide consultation, key placements in major outlets, media training, executive visibility, coaching and talking points to persons serving as spokesperson(s), as needed.


Develops, implements, and executes public relations and/or media relations strategies to advance the organization’s goals among new audiences
Cultivates and manages relationships with national and international top tier consumer-facing media outlets and reporters
Identifies media partnership opportunities
Provides overall coaching, training and support to improve spokesperson visibility
Serves as a strategic partner to colleagues across the organization
Writes in a variety of capacities, including pitches, creative briefs, and op-eds
Manages projects and evaluates and reports results, offering recommendations for corrective strategies, as needed
Resolves complex issues independently within program area
Opportunity to act independently and collaboratively to achieve program goals


Bachelor’s degree in related field and a minimum 5 years’ related experience or equivalent combination of education and experience.
Experience cultivating and managing client relationships.
Experience organizing and coordinating multiple projects.
Experience writing, editing and proofreading.


Strong writing skills.
Proven track record securing long-lead, feature, and/or breaking news and rapid response stories, and interviews with key experts with major U.S. and global outlets
Established network of media contacts at a wide range of outlets
Experience developing media relations networks.
Experience working in an agency environment appreciated
Knowledge and application of current and evolving trends in media relations, including rapid response.
Experience developing, implementing and measuring communication and engagement plans/strategies.
Experience leading or managing projects.
Experience working in a globally dispersed organization.
Multi-lingual skills appreciated.
Multi-cultural or cross-cultural experience preferred.
Excellent writing, presentation, and communication skills.
Familiarity with communication technologies and best practices, including social media.


To apply to position number 49101, submit resume (required) and cover letter separately using the upload buttons. All applications must be submitted in the system prior to 11:59 p.m. Eastern Time on Tuesday, November 24, 2020.

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The Nature Conservancy is an Equal Opportunity Employer

Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy’s background screening process.

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