Manager, Demand Generation ESG Posted Nov 17
NAVEX Global , Lake Oswego, OR
 
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It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.


Position Summary:

As our Manager of Demand Generation, you will oversee the creation of the demand generation strategy for our new Environmental, Social and Governance (ESG) product line. We are looking for someone who is skilled in all demand generation disciplines, including: integrated campaign planning and execution, response-oriented copy, email design, calls to action, lead nurturing, lead scoring, landing page design, A/B testing, attribution and response optimization.

Your expertise and effectiveness in this role will directly influence our revenue achievement and the great experience we insist our customers have with us as an organization!

We Offer You:

An innovative organization that is secure, growing and thriving with a reputation that we are proud to say is absolutely second to none

A workplace experience that is inclusive and based on our determination to retain you each day as well as enables you to learn, grow and develop your career, and people dedicated to your success at every level

Competitive pay with benefits that matter, including the time and flexibility to balance the multiple roles you play in life

What You Will Do:

Define, plan and deliver innovative, results-driven campaigns that use optimal, modern marketing concepts and tools

Own and define KPIs that are meaningful, measurable and meet quarterly demand generation goals

Work cross-functionally with other teams to help guide the portfolio of marketing programs, including website, content marketing, database marketing, email nurturing, paid advertising, content syndication, SEO, social media, blog posts, events and webinars

Measure, track and report at a campaign and tactic level, providing analysis, insights and recommendations for future campaigns programs

Drive alignment between global sales and marketing teams to ensure the latest content and messaging is being used and adapted

Identify new optimization tests, growth opportunities and areas for additional investment in time and money

What You Will Need:

Bachelor’s degree in Marketing or other related field

3+ years’ experience creating and executing global demand generation campaigns, including email and database marketing, search marketing and online advertising

Proficiency with Salesforce.com and strong understanding of other marketing technologies, including Marketing Automation tools (Marketo, Eloqua)

Strong quantitative and analytical skills with an interest in translating data into actionable change

Excellent track record for constantly optimizing various programs and testing new ways of execution

Effective organizational skills with the ability to prioritize and maintain good judgment in a fast-paced environment

Excellent written and verbal communication skills with the ability to see the big picture view of our marketing strategy

NAVEX Global is an equal opportunity employer, including disability/vets.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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