Arlington, Virginia, USA.
Arlington, Virginia is preferred but this position may be flexible in the United States.
A LITTLE ABOUT US
Evolving since 1951, The Nature Conservancy (TNC) is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that people and nature can thrive together. Working in over 80 countries and territories, and across all 50 states, we are tackling climate change, conserving lands, and protecting waters and oceans at an unprecedented scale. Our vision is a world where the diversity of life thrives, and people are moved to care for nature--both for its own sake and for the ways it enriches our everyday lives.
While our vision is global, our commitment is local; we build solutions together with communities, governments and businesses on the issues unfolding right in their backyards. At the heart of this work are relationships, and they are guided by respect for all people, honor for communities and culture, and an unwavering commitment to diversity.
To learn more, visit www.nature.org or follow @nature_press.
YOUR POSITION WITH TNC
Do you love connecting with people? Are you passionate about staying ahead of what’s trending? Do you get energized by brainstorming sessions and seeing ideas come to life in big ways? This time in our world, and in our society, requires organizations like TNC to bridge connections with younger, more diverse communities; and corporate brands, celebrities and their fans can help do that. Are you our next partnership creator?
The Associate Director of Cause Marketing + Brand Partnerships develops strategies and fosters relationships with corporate and celebrity partners in order to engage and build affinity among younger, more diverse audiences. They will create and deliver pitches/proposals that intersect key audience interests, partner goals, and organizational mission. In addition, they will provide leadership and direction for external consultants and internal project teams.
The Associate Director of Cause Marketing + Brand Partnerships develops and implements an integrated, efficient and effective marketing plan to help drive audience diversification strategies through outreach and engagement. They will work closely with corporate brands and celebrities who reach and authentically connect with BIPOC, LGBTQ and other priority communities. They will work closely with the Director and other internal stakeholders to ensure our approach is people/community-centric, while evaluating, listening and incorporating perspectives into outreach, messaging, content development, and campaigns executed with external partners.
The Associate Director of Cause Marketing + Brand Partnerships will manage two staff that create, manage, and implement key marketing initiatives designed to advance marketing strategies that build awareness and engagement, influence conservation action, and achieve revenue goals. They will work closely with marketing leaders and internal and external key stakeholders, including senior management and internal teams to ensure delivery of programs. Further, they will align staff efforts to match priorities set by senior management. Supports budget and operational delivery of program or initiative goals and strategies; and sets, tracks, and reports on associated KPIs.
RESPONSIBILITIES & SCOPE
Develops strategies and fosters relationships with corporate and celebrity partners in order to engage and build affinity among younger, more diverse audiences
Designs, directs and manages multiple complex and diverse programs or projects coordinating the work of other professionals, managing budget and ensuring program accountability.
Broad management duties for professional staff that are responsible for key initiatives or programs.
Accountable for meeting strategic goals and objectives.
Financial responsibility includes developing and managing project budget objectives, evaluating results and developing corrective strategies as needed. Provides input to departmental budget process.
Opportunity to act autonomously within broad program goals. Work checked through consultation and agreement with stakeholders.
Decisions can direct the organization’s resources in a way that affects public image and have program-wide impact.
Bachelor’s degree in related field and a minimum of 8 years related experience or an equivalent combination of education and experience.
Experience managing staff and teams.
Experience developing marketing plans and measuring results.
Experience cultivating and managing client relationships.
Experience leading complex project and program/account management including financial responsibilities and measuring results of strategic plans and programs.
Multi-lingual skills appreciated.
Multi-cultural or cross-cultural experience preferred.
Master’s degree or extensive professional experience.
Management experience including ability to motivate, lead, set objectives, manage performance and help with conflict resolution on a multi-disciplinary team.
Excellent communications, and presentation skills; ability to persuasively convey the mission of The Nature Conservancy to diverse groups including donors, board members and the public.
Experience developing, implementing, and measuring strategic marketing plans and programs.
Knowledge and application of current and evolving trends in cause marketing, brand strategy, audience engagement, and storytelling.
Experience working with talent and their representatives and/or booking agents.
Experience fostering an environment of creativity and professional growth.
Demonstrated ability in planning and managing budgets.
Excellent communications, mediation and negotiation skills.
Experience developing, directing and managing multiple projects.
Cross disciplinary knowledge to support program objectives
HOW TO APPLY
To apply to position number 49969, submit resume (required) and cover letter separately using the upload buttons. Applications will be reviewed in the order they’re received and the position will remain open until filled.
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The Nature Conservancy is an Equal Opportunity Employer
Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.
The successful applicant must meet the requirements of The Nature Conservancy’s background screening process
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